E-mail marketing and form letters
Personalized serial mailings by e-mail or letter have long been standard in B2B marketing. PiSA sales CRM offers you the best conditions for this: Duplicate-free and DSGVO-compliant address lists, comprehensive selection options, low expenses in preparation and follow-up work as well as response analyses ensure your marketing success. You can create personalized serial e-mails and serial letters using flexible templates. You can automatically integrate a wide range of information from the respective contact person into the letter. In addition to the usual personal form of address, the company name or the name of the responsible sales employee, for example, can also be used.
Implement highly personalized e-mail campaigns
- DSGVO-compliant addressing of your address lists
- Highly personalizable cover letters
- Support of even extensive e-mail distribution lists with several ten thousand recipients
- Integration with professional email marketing tools such as Inxmail and Cleverreach
Personalized mailings directly from the PiSA sales CRM
The PiSA sales CRM offers you extensive possibilities to address many recipients via serial e-mail or serial letter. A comfortable template administration provides the templates specific for each department. All templates can be easily adapted and used in the respective correspondence with a few clicks. The procedure is very simple: You select the recipient list and assign it to the publication. It does not matter whether there are a few hundred or several tens of thousands of contacts. In the templates, you can use various placeholders for the form of address, company, sales manager, etc. This makes highly personalized mailings possible. Serial letters can now be easily printed out and transferred to the letter shop for packing or enveloping. Serial e-mails are sent in the background, so that you can simply continue working while they are being sent.
Mailings in connection with Inxmail or Cleverreach
Would you like to create professionally designed e-mailings via an intuitively operated WYSIWYG editor, personalise them to a high degree and measure campaign success down to click level? Then you will benefit from the integration of the email marketing solutions Inxmail Professional or CleverReach. Benefit from the best of both worlds: You can define your recipient list via comprehensive selection and filter options in PiSA sales CRM. The recipient data is transferred to Inxmail Professional or CleverReach at the touch of a button. Flexible templates offer you the opportunity to implement even sophisticated designs with ease.
Comprehensive tests, preview and release mechanisms ensure the quality and deliverability of your mailings even before they are sent. The response data logged after sending via Inxmail Professional or Cleverreach, such as click behaviour, opening rates, detailed reports, unsubscriptions or bounces, are recorded and evaluated in PiSA sales CRM with a click of the mouse and linked to the respective recipients and processes in a meaningful way. Thus, the results of your mailings are well documented and can be evaluated on the CRM side in order to connect further actions such as telemarketing campaigns in a targeted manner.