FFG group introduces CRM solutions by PiSA sales
The worldwide operating industry conglomerate FFG has decided for the implementation of the PiSA sales CRM. The group will optimize their sales and service processes using the new solution in the group’s association of European and American machine tool manufacturers (FFG Europe & Americas).
Founded in Taiwan in 1979, the FFG group developed in a very short time into the biggest machine tool manufacturer of the country with brands like Leadwell and Feeler. Today, FFG is active with more than 80 companies in the business units machine tool manufacturing, circuit board technology, industrial equipment and environmental engineering. FFG Europe & Americas unites leading traditional brands such as VDF Boehringer, Hessapp, Pfiffner, Jobs or MAG and employs approximately 1.600 people in Germany, around 2.500 worldwide.
Main goal of the CRM project at FFG is to enable all employees a 360° view on all customer, leads, prospects and competitors as well as the management of all core processes in the departments sales and service in one central and consistent business solution. Besides the broad and modern standard feature scope, one of the deciding factors for the investment in the CRM solution by PiSA sales was the branch expertise, which PiSA sales gained in numerous successfully implemented CRM projects in the mechanical and plant engineering sector.
A key priority for FFG is also the mobile availability of CRM data for field service operations. The PiSA sales CRM accommodates this requirement with its individually adaptable apps for iOS, Android and Windows devices. Comfortable app features such as the mobile work time capture and the feedback of those times back to the headquarter for accounting including spare parts, used materials etc. are ideally suitable, especially for the technical customer service at FFG. The sales team benefits from a visit report app which supports the digital documentation of demands via freely configurable questionnaires and is able to automatically delegate tasks for in-house operatives.
Equally, the communication across teams and beyond departmental boundaries should be strengthened. For this purpose PiSA sales provides features such as a process-related chat collaboration that enables colleagues to easily share their thoughts on the latest updates regarding a quote negotiation or the current status of a service assignment, for example. Instant push messages – if subscribed – inform all involved employees in case a colleague is posting a new chat message or in case of an update concerning a process in the CRM system (e.g. project won).
On the technical side, the PiSA sales CRM will be deeply integrated in the existing IT infrastructure of the FFG group. This includes a complex coupling for the bidirectional data exchange of numerous different ERP systems (among others by SAP, Sage and proALPHA), yet being in use separately in the evolved FFG corporate structure.
For more information about FFG please visit www.ffg-werke.com.
Author: Christian Adamek