EIZO optimizes sales, marketing and service with the PiSA sales CRM
EIZO Europe GmbH, one of the world’s leading manufacturers of high-end monitor solutions, has opted for CRM software from PiSA sales CRM in the cloud to optimize its European activities in sales, marketing and service.
EIZO was founded in 1968 in Hakui, Japan and is also the Japanese word for “picture”. Today, EIZO is one of the international market leaders in the manufacture of monitors for medical, photographic, film, gaming, maritime, air traffic control applications as well as for commercial enterprises, trade and offices. The company employs more than 2,325 people worldwide and has an annual turnover of over 720 million US dollars.
The introduction of the cloud variant of PiSA sales CRM is a flexibly scalable and above all quickly deployable solution for EIZO’s IT infrastructure. The low-maintenance solution, hosted in German data centers, is not only executable as a web browser application on desktop PCs and notebooks, but is of course also available via native apps on smartphones and tablets.
PiSA sales CRM will support EIZO’s marketing activities, in particular e-mail marketing and lead management, as well as the implementation of postal and telemarketing campaigns. The system ensures that all contacts are handled in compliance with data protection regulations. EIZO sales staff benefit from the transparent creation and tracking of offers and the convenient recording of digital visit reports. Analytical functions such as forecasts help with sales control. The office and field staff in customer service will also use PiSA sales CRM to process maintenance and complaints. For maximum flexibility, PiSA sales CRM with an English-language user interface will be linked to other international locations and to an ERP solution based on Microsoft Dynamics.
Further information about EIZO can be found at www.eizo.de.
Author: Christian Adamek