The worldwide operating industry conglomerate FFG has decided for the implementation of the PiSA sales CRM. The group will optimize their sales and service processes using the new solution in the group’s association of European and American machine tool manufacturers (FFG Europe & Americas).
Founded in Taiwan in 1979, the FFG group developed in a very short time into the biggest machine tool manufacturer of the country with brands like Leadwell and Feeler. Today, FFG is active with more than 80 companies in the business units machine tool manufacturing, circuit board technology, industrial equipment and environmental engineering. FFG Europe & Americas unites leading traditional brands such as VDF Boehringer, Hessapp, Pfiffner, Jobs or MAG and employs approximately 1.600 people in Germany, around 2.500 worldwide.
Main goal of the CRM project at FFG is to enable all employees a 360° view on all customer, leads, prospects and competitors as well as the management of all core processes in the departments sales and service in one central and consistent business solution. Besides the broad and modern standard feature scope, one of the deciding factors for the investment in the CRM solution by PiSA sales was the branch expertise, which PiSA sales gained in numerous successfully implemented CRM projects in the mechanical and plant engineering sector.
A key priority for FFG is also the mobile availability of CRM data for field service operations. The PiSA sales CRM accommodates this requirement with its individually adaptable apps for iOS, Android and Windows devices. Comfortable app features such as the mobile work time capture and the feedback of those times back to the headquarter for accounting including spare parts, used materials etc. are ideally suitable, especially for the technical customer service at FFG. The sales team benefits from a visit report app which supports the digital documentation of demands via freely configurable questionnaires and is able to automatically delegate tasks for in-house operatives.
Equally, the communication across teams and beyond departmental boundaries should be strengthened. For this purpose PiSA sales provides features such as a process-related chat collaboration that enables colleagues to easily share their thoughts on the latest updates regarding a quote negotiation or the current status of a service assignment, for example. Instant push messages – if subscribed – inform all involved employees in case a colleague is posting a new chat message or in case of an update concerning a process in the CRM system (e.g. project won).
On the technical side, the PiSA sales CRM will be deeply integrated in the existing IT infrastructure of the FFG group. This includes a complex coupling for the bidirectional data exchange of numerous different ERP systems (among others by SAP, Sage and proALPHA), yet being in use separately in the evolved FFG corporate structure.
For more information about FFG please visit www.ffg-werke.com.
Author: Christian Adamek22JunFree introductorial webinars
We are sorry to announce that our free introductorial webinars are currently only available in German. As soon as we launch English webinars we will be glad to inform you.22MarCRM apps by PiSA sales receive CASSIOPEIA award
The PiSA sales GmbH is winner of the CASSIOPEIA award – presented for the first time at the CeBIT 2017 – in the category Mobility. The outstanding user experience as well as the comprehensive scope of features of the PiSA sales CRM apps for smartphones and tablets have impressed the expert jury.06MarZüblin decides for PiSA sales CRM in the cloud
Stuttgart-based Ed. Züblin AG, a subsidiary of the worldwide operating technology corporation for construction services STRABAG, has decided for the implementation of the PiSA sales CRM as cloud solution. of the CRM introduction is a more efficient collaboration a central and uniform view on customer data and properties.22FebDiscover our PiSA sales Download-Center
Discover the PiSA sales Download-Center. Find the latest downloads about our product, our technology as well as Case Studys of selected CRM-projects and professional articles.
As a long-standing user we especially appreciate the partnership-based relationship with PiSA sales and the fact that we are able to exercise direct influence on standard developments undertaken by this supplier. Alexandra Weiß (Hekatron Vertriebs GmbH)
In PiSA sales we have found a CRM partner who knows what enterprises in our industry need in order to be able to successfully manage their customer relationships. Karsten Eckhardt (Buss-SMS-Canzler GmbH)
PiSA sales is highly attractive to us: It provides a high level of standard functionality for technical sales as well as efficient adaptation possibilities for future tasks. A wraparound view of our customers becomes reality! Jörg Lange (Elektror airsystems gmbh)
I appreciate the reliable and co-operative partnership that we enjoy with our CRM provider. Having direct access to the development department is of signifi-cant value to GEMÜ. Heiko Schmitt (GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG)
PiSA sales helps us to coordinate, document and maintain our various customer activities around the world. The people on our staff who are involved with our customers always have the latest information pertaining to those customer at their disposal! Wolfgang Hahn (KRAIBURG TPE GmbH & Co. KG)
PiSA sales enables us to map out our project operations from initial contact to the issuing of quotes, project monitoring, and results analysis. That was our key demand. PiSA sales provides us all customer information at a glance. Thomas Grotmann (Mennekes Elektrotechnik GmbH & Co. KG)
Aside from valuing the mutual trust and the professionalism on which our relationship with PiSA sales is built, we particularly appreciate having direct access to the PiSA sales development team and, of course, the highly capable and versatile nature of our software solution. Erwin Zattler (Sanacorp Pharmahandel GmbH)
At Senvion, sales activities involve much more than just ‘selling’. PiSA sales is the central platform for customer information and our second strategic business application alongside SAP. Herr Christian Stemcke (Senvion SE)
You have the choice: rent comfortably or purchase simply. The PiSA sales CRM is available to you as self-hosted on-premise or secure cloud solution. Learn here more about which model meets your requests best.
Your goal is to increase sales and reduce expenditures. You wish to maintain a constant overview of sales operations so that you are in a position to act quickly as and when a situation arises…
Your marketing outfit needs to be able to run simple or multi-dimensional campaigns quickly and without complication so as to generate targeted interest in your product.
...plants and facilities manufacturing, building and building-supplies industry, electronics, metal processing, pharmaceuticals, chemicals, energy supply, services and finance, and the B2B sector.
Customer Relationship Management, or CRM, describes a consistent customer focus in business. The aim of this strategy is to steer and oversee customer relationships to as great a degree as possible. The systematic collection, management, analysis, and processing of customer data gives businesses a variety of options, both on the analytical and operative levels, for the quicker and less costly solicitation of new customers and the profitable engineering of existing customer relationships. A proactively practiced CRM strategy enables businesses to keep learning more about their customers and their customers’ needs.
Any Relationship Management, or XRM, refers to the practice of collecting, charting, organizing, and steering relationships with all the individuals and external organizations involved in a business process. Unlike classic Customer Relationship Management (CRM), the XRM concept incorporates not only customers into an integrated, comprehensive relationship management system, but other players as well: competitors, media contacts, lobbyists, and suppliers, for example. XRM makes the assumption that only the structured mapping out of all interaction with an enterprise’s contacts will enable profitable relationship management. This concept, too, puts the customer at its center, since it is the customer who ultimately determines the success of a company. A comprehensive XRM strategy needs suitable XRM software. Modern CRM software solutions support both XRM and classic CRM strategies. Using CRM software in customer-proximate areas of operation such as sales, marketing, and services, allows you to streamline the business processes that will ultimately help you to reduce process costs and provide better services to your customers. The operatives at your company will benefit from fast and comprehensive access to customer data and from the wealth of options available in the CRM system for analyzing that data. This system provides all relevant areas of company operation with a common tool that facilitates their shared efforts to achieve enterprise success on the back of profitable customer relationships. Use of the software as an XRM solution in other areas of operation will enable your company to build up storehouse of knowledge, cooperative contact management capabilities, and an end-to-end system of activities management (workforce). The PiSA sales CRM / XRM suite is a value-adding tool for soliciting new business, for the profit-generating maintenance of your existing customer base, for targeted and effective marketing, for optimized lead management, and for the structured management of all customer- and account-relevant information and activities. It will help you to keep a step ahead of the competition by profoundly analyzing the strengths and weaknesses of your organization and then optimizing your operations accordingly.